With over 2.3 billion monthly active users, Facebook is a great social media platform to engage prospects interested in your products or services. One great feature you can take advantage of is Facebook Stories. But what is Facebook Stories? And how do you create Facebook Stories? Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours.

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We’ll answer those questions, and more, in this blog post. Keep reading to learn more about this feature

 

With Page Stories, you can share content that represents your brand or business directly from your mobile device. Stories engage your audience and allow you to develop deeper connections in a more frequent, authentic and casual way. You can share pictures and short videos to bring your audience behind the scenes.

 

Page Stories appear at the top of News Feed in a highly visible area. People can also tap on your mobile Page’s profile picture to see your Page Story. Benefits of Stories Share more often: Businesses often think about how frequently they should post to their Page. If you’ve already shared content to your Page or are running a Page ad, a Story can help you engage your audience with a different type of media to enjoy. Humanize your business: You want your Page to come across as friendly and accessible. Stories can help people get to know you and your business better. Stories let you share personal, relatable content through fun, fleeting moments that bind everyone together. Reach people consistently: If anyone in your audience misses a post, they’ll see your Story at the top of their News Feed. Stories let you reengage a passive audience and provide updates in a dynamic way. You can see how many people watched your Stories in Insights.

Features of Stories
Personalize your Story: Use the Facebook camera and add
creative effects, like frames or stickers, to personalize your photos
or videos.
Crosspost across platforms: If you’re active on Instagram and
use Stories, you can crosspost your Instagram Stories to your
Facebook community.
View Insights: Understand how many people your Page Stories
reach and learn what content resonates best with your audience.